Heineken,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例…
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Download : Heineken,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
Heineken,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例(사례),swot,stp,4p
Heineken,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , Heineken,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , Heineken 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
순서
_SLIDE_1_
Contents
1. Description
2. Situational analysis
3. Marketing issues & strategies
4. Summary
_SLIDE_2_
1. Description of Heineken
Heineken has wide international presence through a global network of distributors and breweries.
About Heineken
_SLIDE_3_
1. Description of Heineken
Make People want to drink beer in corporate social and sentimental environment by offering the best beer.
Mission statement
_SLIDE_4_
To accelerate sustainable top-line growth.
To accelerate efficiency and cost reduction.
To speed up implementation: we commit to faster decision making and execution.
To focus on those markets where we believe we can win.
Company objectives
1. Description of Heineken
_SLIDE_5_
Core values
PASSIONFORQUAILITY
1. Description of Heineken
_SLIDE_6_
2. Situational analysis
Current products
Heineken Bottle
Heineken
Draught Keg
Heineken Dark
HeinekenNew Can
of Heineken
_SLIDE_7_
2. Situational analysis
Competitors in Beer marke…(생략(省略))
설명
Heineken,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
Download : Heineken,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx( 48 )
Heineken,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例(사례),swot,stp,4p
레포트/경영경제
다.